Author / Liu Zao (media person) editor / Xu Qiuying proofread / Zhang Yanjun
On the evening of April 20, the famous singer Xu Meijing started singing in Nanjing.
According to upstream news reports, some viewers claimed that Xu Meijing sang less than 10 songs, and some of the classic songs were even sung by a band, interacting with fans for nearly an hour, and some viewers shouted refund at the scene. On April 21, the staff of Nanjing Municipal Bureau of Culture and Tourism responded that they had received reports one after another and that some relevant departments were dealing with them.
Judging from the current trend of public opinion, the concert can be called a performance accident, and Xu Meijing herself has been caught in a huge controversy.
Looking back on this incident, the performance may not really be a concert in the traditional sense. In February this year, there was an internal announcement by Xu Meijing fans that this was a fan meeting, not a concert, and that the ticket information for the performance was also "meet the concert". These literal differences may mean different ways of performing.
But even so, the show is still suspected of fraud. For example, it has been circulated among fans that "a person can sing up to ten songs", and some viewers have seen on the barley website that the minimum number of songs is marked as 15, but according to the audience at the scene, "she has finished singing about six or seven songs."
It was this serious mismatch that triggered a violent emotional rebound at the scene, and the audience shouted for a refund.Pokertracker4It is said that the agent as the host also said, "this is the arrangement of the program. If you don't accept that you can go," this further aggravates the antagonistic mood between the two sides.
If the number of tracks has been clearly indicated before the performance goes on sale, then whether it is marking the concert or the meeting, the basic quality of the performance should be guaranteed, which is the most basic business ethics. Just as a live audience posted a post on the Internet asking: "what is the difference between a commercial performance and a fan meeting?"Pokertracker4? "
In fact, the audience will not care about the title of the performance, what people care about is whether the publicity and reality are true and consistent, and whether they can afford to pay the ticket price. It is believed that the relevant departments will give a clear result after the investigation on how the performance will end.
Over the past period of time, the domestic performance market has been quite booming. On the one hand, some data show that in 2023, the box office of large-scale concerts with more than 5000 people in mainland China reached a record high of nearly 14.6 billion yuan; on the other hand, disputes over performances also showed a frequent trend, many of which even led to public events.
These include artists suspected of lip-synching, buying post tickets for concerts, failing to see the main screen in a poor venue, and so on. Data released by the China Consumer Association in November last year also showed that the number of complaints about screening and performance services increased by 216 in the third quarter of last year compared with the same period last year.Pokertracker4.23%.
The astonishing growth rate of complaints also shows that domestic audiences have matured both their viewing experience and their sense of rights, and are no longer fans who worship idols unconditionally, but consumers who have considerable requirements for the appearance and quality of the performance. Audiences already have basic expectations for how large a performance is and what kind of audio-visual effect it should have.
From this point of view, star artists can not treat fans as leeks, it seems that they "paddle" at will, there will still be fans do not give up, this idea is too inappropriate. Today's audience, they not only come to see idols, but also need to get a veritable experience.
According to the 2017 Circular of the Ministry of Culture on standardizing the Business order of ticketing Market for Commercial performances, when selling tickets for performances, performance organizers and performance ticketing operators shall clearly indicate the minimum duration of performance, the information of literary and artistic performance groups or major actors; where concerts are involved, the number of main actors or groups and the corresponding minimum repertoire shall also be clearly indicated.
In April 2023, the Ministry of Culture and Tourism issued the Circular on further strengthening the Management of the performance Market and standardizing the order of the performance Market, which specifically mentioned cracking down on illegal activities such as ticket speculation and false propaganda of "scalpers" in accordance with the law, so as to effectively protect the legitimate rights and interests of consumers.
From a larger point of view, this kind of performance with incorrect goods and serious water injection is not only an affront to the audience, but also disturbs the overall order of the performance market. Therefore, we should thoroughly investigate the similar situation and give the audience an explanation.
Further, how to avoid concert "paddling" may also need to refine binding measures according to relevant laws and regulations, lay down clearer rules for the performance market, and implement them in specific performance service contracts to ensure the interests of consumers. it is also conducive to the better development of the performance economy.